IAA Mobility 2025 in Munich brought together the world’s leading technology suppliers to showcase the latest breakthroughs in assisted driving (ADAS) and autonomous mobility.
From hardware innovation to software-defined intelligence, global players unveiled how the future of driving is being shaped by smarter, safer, and more connected vehicle technologies.
A New Stage for Intelligent Assisted Driving
In recent years, assisted driving technology and safety regulations have evolved in parallel.
With the rapid growth of intelligent and connected vehicles, assisted driving systems are advancing through constant functional iteration and scenario expansion.
Meanwhile, global regulatory standardization is helping to define clear boundaries of responsibility and liability, signaling a shift from technical validation to large-scale, regulated commercialization.
During IAA Mobility 2025, major global suppliers—including Bosch, ZF, Magna, Valeo, and Qualcomm—unveiled cutting-edge solutions that demonstrate how assisted driving is becoming safer, more affordable, and increasingly software-driven.
Bosch: Upgrading Driver Assistance Systems
As software-defined vehicles (SDV) gain traction, automated driving has become a core capability.
Bosch is advancing its driver assistance portfolio with new system architectures designed for enhanced safety, comfort, and scalability.
For SAE Level 2 and below, Bosch offers three ADAS configurations—Basic, Upgraded, and Premium—each differing in software functionality, sensor layout, and computing requirements.
OEMs can purchase the hardware and software either as a fully integrated solution or as modular components.
More than ten automakers have adopted Bosch’s ADAS systems. The Upgraded version is already in production in China, while the Premium version has entered local mass production.
To improve real-world awareness, Bosch also provides connected map services that act as an “extra sensor,” offering real-time data on weather, road conditions, accidents, and wrong-way vehicles through crowdsourced intelligence.
Meanwhile, the rise of affordable models equipped with full driver assistance features has increased the demand for cost-efficient camera solutions.
Bosch’s multifunction camera supports both standalone operation (ideal for distributed architectures) and two-component systems (camera + ECU) for centralized architectures, enabling automakers to integrate higher-level ADAS capabilities seamlessly.
ZF: ProAI Central Controller Series
As global demand for driver assistance systems grows—and as regulations in the EU and other markets mandate features like AEB, LDW, and adaptive cruise control—vehicle architectures are shifting toward centralized computing.
ZF’s answer is the ProAI series, a scalable family of automotive-grade central controllers designed for all vehicle platforms and E/E architectures.
ProAI replaces multiple hardware-specific ECUs with a unified, high-performance computing system—reducing complexity while increasing processing power.
The modular design allows customization from entry-level configurations (front camera or parking assist) to high-performance Level 2–3 ADAS and even supercomputing platforms for full autonomous driving.
ProAI has become a benchmark in in-vehicle computing architecture.
In addition, ZF now offers more than 30 modular ADAS and parking functions as independent software components, giving automakers greater flexibility, scalability, and shorter development cycles.
Magna: Production-Ready Innovations
At IAA Mobility 2025, Magna presented a series of production-ready innovations centered on smarter design, better safety, and sustainable materials—addressing the needs of consumers, regulators, and OEMs alike.
Key technologies included:
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Next-generation ADAS platform
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DHD Duo dedicated hybrid drive system
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Digital vision systems
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Energy storage systems
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EcoSphere single-material foam and cover solutions
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Aural 5R / 2R recycled aluminum alloys
Magna’s centralized ADAS architecture integrates a comprehensive sensor suite—including radar, cameras, and ultrasonic sensors—connected to a high-performance computing unit.
The streamlined system supports functions from GSR compliance to SAE Level 2+ and Level 3 automation, illustrating Magna’s leadership in scalable ADAS integration.
OMNIVISION: Empowering Assisted and Autonomous Driving
OMNIVISION Group introduced Xelve, a modular platform for software-defined vehicles, designed to optimize L2–L4 autonomous driving through scalable hardware and software.
Xelve enables faster mass production of assisted and autonomous driving systems, providing flexible solutions such as:
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Xelve Park – precise automated parking
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Xelve Drive – AI-powered human-like driving experience
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Xelve Pilot – redundant backup system for Level 4 autonomy
With balanced performance and cost, Xelve demonstrates OMNIVISION’s vision for modular, high-efficiency ADAS deployment across mainstream and premium vehicles.
Valeo: ADAS and the Software-Defined Vehicle
Valeo showcased its next-generation mobility ecosystem, focusing on ADAS, vehicle electrification, intelligent lighting, and in-cabin experiences.
The highlight was Valeo anSWer, a full software suite integrating user functions, digital validation, and future-ready SDV solutions.
Valeo also displayed its advanced sensor portfolio—the most comprehensive on the market—alongside upgradeable computing units and lifetime updatable software, which allows continuous function upgrades without hardware changes.
Notable technologies included:
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Valeo SCALA 3 LiDAR, a key enabler for Level 3+ autonomy
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Valeo Assist XR, a real-time remote support platform for predictive maintenance and roadside assistance
Valeo also announced a strategic partnership with Momenta to jointly develop high-level ADAS and autonomous driving systems for the Chinese and global markets.
Black Sesame Intelligence: Chip Power for Integrated ADAS
At IAA 2025, Black Sesame Intelligence demonstrated its semiconductor innovations for cockpit-driving integration and high-level ADAS, reinforcing China’s growing role in global smart mobility.
The company’s new Safe Intelligent Base, powered by the Wudang C1200 chip family, enables cross-domain fusion of cockpit and driving systems.
This architecture features hardware-level safety isolation, scalable computing, and lifecycle compatibility, allowing OEMs to develop once and reuse across multiple generations—reducing both cost and development time.
Black Sesame also unveiled the Huashan A2000 chip series, integrating CPU, GPU, NPU, and ISP into a single system.
Its proprietary Jiuxiao NPU core and BaRT AI toolchain deliver exceptional performance for next-generation ADAS and AI computing platforms.
Horizon Robotics: Integrating China’s Smart Driving into the Global Ecosystem
Horizon Robotics made a strong impression at IAA Mobility 2025 with its Journey 6 computing platform and upgraded HSD Urban Assisted Driving System.
The Journey 6 series—ranging from 10 to 560 TOPS—is the only domestic solution capable of supporting everything from entry-level ADAS to full-scenario urban assisted driving.
The flagship Journey 6P-based HSD system also debuted at the show.
As China’s first end-to-end urban driving system with reinforcement learning, it minimizes latency “from photon input to trajectory output,” delivering a safe, intelligent, and human-like driving experience.
Qualcomm and BMW: Redefining Assisted Driving
Closing out the show, Qualcomm and BMW jointly introduced Snapdragon Ride Pilot, an advanced assisted driving platform three years in the making.
Built on Qualcomm’s Snapdragon Ride™ SoC, and incorporating a jointly developed driving software stack, the system meets the world’s strictest safety standards while supporting NCAP, Level 2+, and urban NOA (Navigation on Autopilot) capabilities.
The Ride Pilot made its global debut in the new BMW iX3, the first production model from BMW’s Neue Klasse lineup.
Validated in 60 countries and expanding to over 100 by 2026, it represents a milestone in global automated driving scalability.
Conclusion: Driving the Next Era of Intelligent Mobility
IAA Mobility 2025 showcased how assisted driving is entering a new era—where software, AI, and semiconductors converge to make vehicles smarter, safer, and more connected than ever.
From Bosch’s system integration to Qualcomm’s AI-driven platforms, the future of driving is clearly defined by collaboration, scalability, and continuous innovation.
